The year was 2017. Lottie Moss, the younger sister of supermodel Kate Moss, graced the Instagram feed of Chanel, the iconic French fashion house, sporting a look that perfectly encapsulated the brand's timeless elegance with a distinctly modern twist. Coral lips, a hint of youthful rebellion, and oversized sunglasses – XXL shades, to be precise – were the key components of a style that resonated with the brand's history while simultaneously projecting a fresh, contemporary aesthetic. This image, captured and shared by the official Chanel Instagram account (@chanelofficial), offered a glimpse into the brand's vision for eyewear that year, and continues to inspire conversations about Chanel's enduring influence on sunglasses design.
This article will delve into the significance of that 2017 image, exploring the role of Lottie Moss as the face of the campaign, the impact of the oversized sunglasses themselves, and the broader context of Chanel's eyewear history and its continued relevance in the modern market. We'll also touch upon current and future collections, addressing reader queries about new Chanel sunglasses 2020, Chanel unisex sunglasses, Chanel sunglasses women 2025, Chanel sunglasses new collection 2019, Chanel sunglasses with clear sides, authentic Chanel sunglasses, Chanel sunglasses sale clearance, and Chanel sunglasses where to buy.
Lottie Moss: A Modern Muse for a Timeless Brand
The choice of Lottie Moss as the face of this particular campaign was a masterstroke. Her resemblance to her sister, the legendary Kate Moss, evokes a sense of nostalgic familiarity, tapping into the established legacy of Chanel's association with iconic models. However, Lottie's own unique personality and youthful energy brought a fresh, contemporary feel to the brand. She embodied a certain kind of effortless cool, a style that is both rebellious and refined – a perfect representation of the duality often found within Chanel's designs. The coral lipstick and the oversized sunglasses further accentuated this balance, creating a look that was both sophisticated and playfully youthful. This strategic casting ensured that the campaign resonated with a wider audience, appealing to both established Chanel loyalists and a younger generation of fashion enthusiasts.
The XXL Sunglasses: A Statement of Style
The XXL sunglasses in the 2017 image were far from an afterthought. They were a central element of the overall look, a powerful statement piece that amplified Lottie Moss's already striking presence. Oversized sunglasses have been a recurring motif in Chanel's eyewear collections, often appearing as bold, iconic designs that transcend fleeting trends. In 2017, the emphasis on XXL frames conveyed a sense of retro-inspired glamour, harking back to the iconic sunglasses of the 70s. This style choice not only added a touch of vintage charm but also served to emphasize the face's features, creating a striking contrast between the bold frames and the delicate features of the model. The sunglasses themselves, likely featuring the signature Chanel logo or subtle design elements, acted as a silent advertisement for the brand's commitment to quality and craftsmanship.
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